Nutritional Analysis of Aldi's Cauliflower Pizza
Intro
In the world of modern culinary delights, cauliflower pizza has garnered attention for its innovative approach to traditional dishes. Aldi's version of this popular creation presents an exciting alternative, one that manages to appease both health-conscious eaters and pizza enthusiasts alike. Cauliflower, often touted for its low-carb and nutrient-rich profile, serves as the foundation for a meal that challenges conventional pizza norms.
This article takes a closer look at Aldi's cauliflower pizza, exploring its nutritional value and how it stacks up against its more classic companions. From calorie content to health benefits, we’re diving into the specifics that matter for those keeping an eye on their diet. Not only will readers learn about this product's ingredients, but we'll also discuss its suitability for various dietary needs, touching on gluten-free and low-carb options. Understanding these nutritional facets could ultimately influence your choice at the grocery store, perhaps making cauliflower pizza a staple in your freezer.
Join us as we unravel the layers of this intriguing and increasingly popular dish, providing insights into its nutritional aspects, creative preparations, and how it aligns with today's health trends.
Foreword to Aldi Cauliflower Pizza
In recent times, the world of frozen food has undergone a notable transformation with the introduction of various healthier alternatives. Among them, Aldi's cauliflower pizza has emerged as a compelling option that invites both curiosity and appetite. The growing interest around this product is not just about taste; it's a reflection of shifting dietary preferences toward healthier lifestyles. This section serves to underscore the significance of Aldi's cauliflower pizza in the landscape of food choices, exploring its roots in popular culture and the nutrition debate.
Overview of Aldi’s Product Line
For those not in the know, Aldi is a grocery chain that has made a name for itself by offering a wide range of affordable products, from fresh produce to frozen delights. Part of what makes Aldi unique is its commitment to providing high-quality items at budget-friendly prices. The retailer doesn’t just stop at everyday staples; they have also stepped into the realm of innovative product offerings, including alternatives that cater to health-conscious customers. Aldi's cauliflower pizza aligns beautifully with this mission, as it combines taste and nutrition without pinching pennies.
The product comes in various flavors, showcasing a mix of traditional toppings but using cauliflower crust as the foundation. This shift reflects not only a culinary trend but also a broader commitment to making wholesome food accessible to wider audiences. So whether you are a pizza lover feeling guilty about your indulgences or someone who prefers to stay in shape, there's likely a pizza option that fits your needs.
The Rise of Cauliflower-Based Foods
Cauliflower seems to have taken the culinary world by storm, morphing from a humble vegetable into the star of the show in many kitchens. Once regarded as a side dish that was often left untouched, cauliflower has found new life as a versatile ingredient, appearing in various forms like rice, mash, and, of course, pizza. This trend has not appeared out of thin air; rather, it is a response to the increasing demand for low-carb and gluten-free alternatives.
There’s a saying that what’s old is new again. In this case, the reinvention of cauliflower can be seen as a modern twist on eating habits that hark back to ancient, simpler diets. Its nutritional benefits are touted for slashing caloric content while enriching plates with vitamins and minerals.
Not only are cauliflower-based foods gaining traction among health-conscious diners, but they're also embraced by those following specific dietary paths, such as keto or paleo diets. Cauliflower has quickly evolved from being just a vegetable to becoming a culinary canvas that supports diverse dietary preferences and lifestyle choices. In an age where clean eating is more than just a fad, it’s a lifestyle choice, cauliflower has truly seized the spotlight.
Aside from its health benefits, the popularity of cauliflower also speaks to a cultural shift towards sustainability. With rising food prices and environmental considerations, utilizing vegetables in ways that maximize their potential resonates strongly with consumers worldwide.
In summary, Aldi’s cauliflower pizza doesn’t just reflect a new way to enjoy pizza, but also embodies a broader movement towards healthier eating habits. With this examination, we can appreciate not just the product itself, but also the sea change it represents in how we consume food today.
Ingredients in Aldi Cauliflower Pizza
Understanding the ingredients of Aldi's cauliflower pizza is integral to navigating its nutritional landscape. Ingredients can positively or negatively influence both health and flavor, and being aware of what's inside adds to the overall dining experience.
Primary Ingredients Explained
Aldi's cauliflower pizza primarily showcases its central star: the cauliflower. This nutrient-dense vegetable brings not only a different texture to the dish but also an impressive lineup of vitamins and minerals. For instance, cauliflower is a low-calorie food, rich in antioxidants, and shows potential in inflammation reduction. When combined with cheese, eggs, and spices, it creates a crust that's both satisfying and packed with flavor.
Additionally, the cheese usually incorporates mozzarella, which is popular for its melty goodness. The product may also use other cheeses to enhance taste and nutritional value. The egg acts as a binding agent, providing protein while keeping the overall structure intact.
It’s not just about being gluten-free; the ingredients focus more on health benefits and reducing empty carbs. Incorporating fresh vegetables can also elevate the topping experience, making each slice not only tasteful but also nutrient-rich.
Here are some essential points regarding the primary ingredients in Aldi's cauliflower pizza:
- Cauliflower: Low in calories, high in fiber and vitamins.
- Cheese: Adds protein and calcium, enhancing flavor and texture.
- Egg: Binds the mixture, contributing to the protein content.
- Spices: A blend that enhances flavor without added calories.
Additives and Preservatives
In the realm of convenience foods like pizza, additives and preservatives often raise flags for health-conscious consumers. While Aldi attempted to keep essentials clean, it’s prudent to scrutinize what's included. Some common additives might involve stabilizers or flavor enhancers, which could impact your perception of taste. For instance, watch out for ingredients like xanthan gum or sodium phosphate, as one may encounter those in various processed pizzas.
Balancing shelf-life with quality is always a challenge for manufacturers and understanding these components can help make informed choices. For those sensitive to particular additives, reviewing the ingredient list becomes pivotal.
In summary, here’s a quick outline of considerations related to additives and preservatives:
- Stabilizers: Often used to maintain texture and quality. However, some folks may prefer a shorter ingredient list.
- Flavor Enhancers: These might boost taste but can mask the natural flavors of core ingredients.
- Preservatives: Necessary for longevity, but keep an eye out if they align with your dietary needs.
Understanding what constitutes Aldi's cauliflower pizza helps not only in meal planning but also in aligning it with personal health goals. Taking a close look at these ingredients ensures that pizza can remain a delightful option without compromising on values.
Nutritional Composition
Understanding the nutritional composition of Aldi’s cauliflower pizza is crucial for anyone seeking healthier alternatives to traditional pizza. The term "nutritional composition" encompasses the calorie count, macronutrient breakdown, vitamins, and minerals present in the food, allowing consumers to make informed decisions about their dietary choices. These elements help gauge how the product fits into various lifestyle and fitness goals, such as weight management or nutrient sufficiency.
Caloric Content
When diving into the caloric content of Aldi's cauliflower pizza, it’s important to note that it typically boasts fewer calories compared to its doughy counterparts. This makes it a plausible option for those monitoring their caloric intake. A serving usually hovers around 240 to 300 calories. While this may seem reasonable, it is essential to consider portion sizes. One large slice can easily turn into two or three if you’re not careful, thus negating the initial calorie advantage.
Having a clear picture of caloric content helps in maintaining balance. For example, if a person is following a calorie-controlled diet, knowing that Aldi's cauliflower pizza is a lighter choice makes it easier to enjoy a favorite meal without overindulging.
Macronutrient Breakdown
A deeper exploration of macronutrients highlights three main components: proteins, fats, and carbohydrates. Each has a role to play in our nutrition and overall health.
Protein Content
Focusing on protein content, cauliflower pizza may not pack as much protein as traditional meat-topped pizzas. However, the presence of cheese and alternative protein sources can increase its protein levels. Protein is vital for muscle repair and growth, making it a key factor for fitness enthusiasts. The usual protein content could range from 10 to 15 grams per serving. This makes it a decent, albeit moderate, choice for those aiming for a higher protein intake. In this context, it can serve as a snack rather than a primary protein source in a meal.
Fat Profile
Next is the fat profile, where it’s important to distinguish between different types of fats. Aldi's cauliflower pizza may contain saturated fats primarily from cheese. While important for energy, excessive saturated fats can be a concern. On the flip side, it could include healthier fats if olive oil is utilized in preparation. This gives a good balance and adds to the overall flavor. Furthermore, a thoughtful approach to fat consumption is necessary—moderation is always key, as some fats are indeed necessary for nutrient absorption.
Carbohydrate Count
Lastly, the carbohydrate count is an area where cauliflower pizza shines. Compared to traditional pizzas, it usually offers a much lower carbohydrate profile, with estimates often below 20 grams per serving. This characteristic can make it appealing for those following low-carb diets. Despite this, it’s vital to acknowledge that the quality of carbs matter, too. Whole food sources are preferable, and buyers should be aware of any fillers that may be added.
Vitamins and Minerals
Vitamins and minerals in Aldi's cauliflower pizza add a layer of nutritional benefit worth discussing. Cauliflower is rich in Vitamin C, K, and several B vitamins—essential for various bodily functions. Plus, the inclusion of other ingredients can enhance its mineral content. Ingredients like cheese contribute calcium, which plays a significant role in bone health. It’s worth noting that a well-rounded diet includes a variety of vitamins and minerals, so relying solely on a single food source is never the best idea. Millennials and health-conscious consumers favor products that offer more than just empty calories, and Aldi’s cauliflower pizza appears to tick some of those boxes.
"Understanding nutritional aspects of food can empower consumers to make healthier choices in their everyday meals."
Comparison with Traditional Pizza
When it comes to choosing a pizza to satisfy those late-night cravings, many find themselves at a crossroads. Traditional pizzas, with their thick crusts and heaps of cheese, face fierce competition from alternative options, like Aldi’s cauliflower pizza. Understanding the nutritional differences between these two varieties is essential, especially for those mindful of not just calories but also dietary health. This conversation is not only about flavor, but it’s about the impact on our bodies and the choices we make.
Nutritional Differences
Digging into the numbers can provide clarity. Aldi's cauliflower pizza, designed with a health-conscious audience in mind, serves up fewer calories compared to a standard pepperoni pizza. A typical slice of Aldi's version may contain around 120 calories, while a regular slice can easily exceed 200 calories or more, depending on toppings.
- Carbohydrates: The cauliflower crust naturally limits carb content, making it a favorable choice for low-carb diets. Traditional pizzas, laden with refined flour, pack a hefty punch in this area.
- Fiber Content: Cauliflower has a higher fiber content than traditional doughs, which can lead to better digestion and a more lasting sense of fullness.
- Protein Levels: However, when it comes to protein, traditional pizzas may offer an edge. Toppings like chicken or extra cheese can elevate protein levels, while cauliflower alone doesn’t pack as much of a protein punch.
- Fats: When we consider fats, it can swing both ways. Traditional pizzas can have saturated fat through cheese and toppings, whereas Aldi’s option might lean more on unsaturated fats, depending on the toppings added.
This comparison highlights the varying benefits based on individual dietary needs - it's not one-size-fits-all.
Health Considerations
The appeal of Aldi’s cauliflower pizza extends beyond just numbers; it intertwines with pivotal health considerations. Many consumers seek alternatives for a myriad of reasons.
- Weight Management: For those grappling with weight management, the lower calorie and carb content can support healthy eating goals without sacrificing taste.
- Dietary Restrictions: Individuals who must avoid gluten will find a comforting alternative in Aldi’s offering, which can be less triggering than traditional crusts.
- Nutritional Balance: With the tangy flavors of tomatoes and savory herbs, cauliflower pizza still offers a rich palette of flavors while ensuring a more balanced meal that aligns with nutritional guidelines.
- Satiation: However, one thing to ponder is whether these alterations affect brain signals for fullness. A standard slice, with its high fat and carb content, can indeed leave one feeling more satisfied in the short term.
Navigating this turf requires a keen understanding of how both options affect one’s personal health trajectory.
As we dive deeper into the complexities of our pizza preferences, it becomes clear that both Aldi’s cauliflower pizza and traditional pizza bring unique attributes to the table. One might serve the health-conscious diner while the other caters to the cheese aficionado. Either way, it’s about striking a balance that resonates with personal health goals.
Dietary Considerations
When it comes to dining, making choices that align with our lifestyles has never been more crucial. The rise of various dietary trends influences what we choose to eat, perhaps none more so than the focus on health and wellness. This part of the article examines Aldi’s cauliflower pizza from meticulous angles. With low-carb, gluten-free, and other dietary needs gaining prominence, understanding how this product fits in can help consumers make informed decisions.
Gluten-Free Options
Aldi's cauliflower pizza is noteworthy for its gluten-free status, a significant draw for individuals who either have wheat allergies or choose to eliminate gluten for health reasons. For those with gluten sensitivity, enjoying a slice of pizza without repercussions is a game-changer. Cooking with cauliflower opens up new culinary gates, marrying flavor and dietary needs seamlessly.
Many gluten-free products can be rather bland or crumbly, but the cauliflower crust tends to hold its own, providing a texture that mimics traditional pizza. Plus, because it's made primarily from a vegetable, it’s typically low in carbohydrates and high in fiber, adding extra appeal for health-conscious shoppers.
Low-Carb Diets
The low-carb wave is a tidal force in the nutrition world. For fans of this way of eating, the Aldi cauliflower pizza makes a compelling case. Traditional pizzas are typically high in carbohydrates due to wheat-based crusts, which can drive up blood sugar levels and put others at risk when managing conditions like diabetes.
Cauliflower crusts tend to be far lower in carbs, which allow for flexibility in meal planning. This characteristic attracts not just those on low-carb diets but anyone looking to minimize their carbohydrate intake. Surprisingly, one can still savor one's beloved pizza while cutting back on carbs—a delightful façade for those who might think sacrifices are necessary for health.
Suitable for Other Diets
Celiac Disease
Celiac disease is an autoimmune condition where the ingestion of gluten leads to damage in the small intestine. For people with this condition, a sneeze from a grain of wheat could mean serious business. Including gluten-free options like Aldi’s cauliflower pizza offers more than just a tasty treat; it serves as a viable alternative during social gatherings where pizza is a staple. Its essential feature is that it allows those with celiac to enjoy pizza without needing to worry about gluten. It becomes a bridge—the bridge between enjoying food and adhering to strict dietary restrictions.
On the flip side, there's always a risk of cross-contamination in kitchens or assembly lines. It's important for individuals with celiac to verify sourcing practices and ensure extra precautions are taken to avoid gluten exposure.
Keto Diet
The keto diet pushes the envelope, advocating for a high-fat, low-carb eating plan. Aldi’s cauliflower pizza is somewhat of a chameleon here, as it can fit snugly into this lifestyle too. The lower carbohydrate content in the pizza crust means it can be consumed with relative ease, maintaining that coveted state of ketosis.
One unique aspect of the keto diet is the focus on healthy fats. While the cauliflower pizza does lower carb intake, it also allows the addition of toppings that align with keto principles, such as high-quality cheeses and meats. This creative flexibility is highly beneficial for keto followers who still crave a pizza night without wiping away all their eating goals.
Ingredient Quality and Sourcing
When it comes to the food we consume, the quality and sourcing of ingredients can make all the difference. In the case of Aldi Cauliflower Pizza, understanding how these elements play a role in nutritional value is crucial. Consumers are becoming increasingly aware of their food choices, seeking products that not only taste good but also contribute positively to their health. This section dives into the sourcing practices used for the pizza's ingredients, along with a discussion on organic versus conventional components.
Sourcing Practices
Sourcing practices refer to how companies obtain and manage their raw materials, and in the world of food, this can have significant consequences for both health and safety. Aldi emphasizes transparency in their supply chain. A focus is placed on local sourcing when possible, reducing the carbon footprint associated with transporting ingredients.
- Local Farms: Many ingredients in Aldi’s cauliflower pizza come from nearby farms. This approach supports local economies and usually ensures fresher products. Freshness can often be linked to better taste and nutritional content.
- Supplier Standards: Aldi partners with suppliers who adhere to strict quality control measures. This lowers the risk of contamination and ensures that the ingredients meet safety regulations. Having a reliable network of suppliers can also guarantee consistency in product quality.
- Sustainability Practices: Aldi takes sustainability seriously. They aim to use responsibly sourced produce, which means the ingredients are grown with methods that minimize environmental harm. This is important not only for consumers but for the planet as well.
Organic vs. Conventional Ingredients
The debate between organic and conventional ingredients is an age-old one, especially when discussing nutritional values. Organic ingredients are grown without the use of synthetic fertilizers or pesticides, while conventional farming can often include these substances.
- Nutritional Value: Some studies suggest organic produce has higher levels of certain nutrients because of the earth-friendly farming methods. However, the differences can be minor. Still, consumers often perceive organic products as healthier.
- Environmental Impact: Organic farming practices generally promote biodiversity and soil health, reducing the ecological footprint. Aldi’s choice to incorporate organic ingredients in their pizza caters to health-conscious customers who also care about environmental sustainability.
- Cost Considerations: It's essential to note that organic ingredients often come at a premium price. While Aldi offers both types of products, understanding the trade-offs regarding cost versus perceived quality can help customers make informed decisions.
"Ingredient sourcing not only impacts health but also reflects the values of the consumers who choose those products."
Overall, the ingredient quality and sourcing practices that underpin Aldi’s Cauliflower Pizza play a vital role in shaping its nutritional profile. The move towards local and sustainable sourcing not only helps in reducing the impact on the environment but also enhances the overall quality of the product, making it a valuable option for those keen on mindful eating.
Consumer Reception
Understanding consumer reception is essential when evaluating Aldi's cauliflower pizza. It taps into multiple facets that speak volumes about both the product's acceptance in the market and its nutritional impact on health-conscious individuals. In an era where dietary preferences skew towards gluten-free, low-carb, and plant-based options, hearing from actual consumers sheds light on how well this alternative pizza resonates. Consumers don’t just look for tasty options; they also seek meals that align with their health goals. Evaluating their experiences can reveal insights about customer satisfaction, market trends, and even nutritional acceptance by a discerning public.
Popularity Among Health-Conscious Consumers
Aldi’s cauliflower pizza has caught the attention of health-conscious consumers for several reasons. Firstly, it provides a guilt-free alternative to traditional pizza. As discussions around nutrition evolve, these consumers are searching for options that manage their caloric intake while allowing them to enjoy familiar flavors. The use of cauliflower as a base is a clever move. Cauliflower is well-known for its low carbohydrate count and high fiber content, making it a sought-after ingredient within the health community.
Recent surveys and social media conversations have revealed growing interest among dieters, especially those following keto and paleo lifestyles. Many highlight Aldi's offering as a noteworthy contender in the ready-made pizza category. This rise in popularity doesn’t merely stem from its health promises but also from its taste profile. Numerous consumers have shared that it's surprisingly satisfying, often rating it as a better option than other frozen pizzas.
Reviews and Feedback
When it comes to reviews, Aldi's cauliflower pizza has had its share of ups and downs. On platforms like Reddit, users often share their thoughts on the product's taste and texture. Many praise its crispiness, remarking that it holds up well to toppings without falling apart. However, some feedback points to a somewhat bland flavor, leading consumers to add their own spices or sauces. These reviews are invaluable; they not only give potential buyers a real-world glimpse into the product but also offer a space for Aldi to gather consumers' suggestions.
"Love that it’s gluten-free! Just wish it had a bit more flavor. I usually add extra seasonings!"
— Aldi Cauliflower Pizza Fan on Reddit
Moreover, several bloggers and health sites have taken the plunge to review Aldi's cauliflower pizza. They discuss not just the calories but also list the ingredients on one hand and compare them against other frozen options. This type of feedback can significantly influence decisions for those trying to find healthier dinner solutions at the grocery store. As word spreads, Aldi has successfully placed itself in the conversation among brands aiming to meet consumers' cravings for health-forward choices while keeping convenience at the forefront.
Overall, consumer reception of Aldi's cauliflower pizza plays a crucial role in understanding its placement in the fast-evolving food landscape. By collecting both positive and critical feedback, Aldi not only markets effectively to its existing clientele but also continues to improve its product line based on consumer preferences.
Practical Considerations
Understanding practical considerations offers valuable insights for anyone contemplating a purchase of Aldi's cauliflower pizza. This section delves deep into the realities consumers might face when integrating this product into their routines. From the preparation methods to financial implications, these elements weigh heavily in the decision-making process. Let’s break this down into two critical areas: convenience in preparation and cost analysis.
Convenience and Preparation
Convenience can make or break a meal choice for many busy individuals or families. Aldi’s cauliflower pizza, with its impressive ease of preparation, caters to this need. It comes pre-made—a real blessing for a quick dinner solution. Unlike traditional pizza that may require dough making, sauce preparation, and a variety of toppings, Aldi’s version simplifies the entire process. Just pop it in the oven, and in a matter of minutes, a hot and satisfying meal is ready to be served.
However, there can be a slight learning curve. Sometimes, shoppers might find the baking instructions not totally spot on, depending on their oven's quirks. You might need to tweak the temperature or time, but that’s often part and parcel of cooking with pre-packaged goods. Also, it can be enjoyable to experiment with adding extra ingredients like fresh veggies or unique spices. The pizza base, made from cauliflower, may require a little creativity to elevate the flavor.
Furthermore, smell is a big selling point here. As the pizza bakes, a delightful aroma fills the kitchen, teasing those nearby. This sensory experience can encourage healthier eating habits, compelling even the pickiest eaters to dig in. So, convenience isn’t just about saving time; it’s also about maximizing enjoyment in the kitchen.
Cost Analysis
When discussing any grocery item, especially one claiming health benefits, the price tag is always worth examining. Aldi is known for its competitive pricing, often a breath of fresh air in today’s market where healthier options can break the bank. Aldi's cauliflower pizza doesn't stray from this reputation. It offers a familial dining option at a price that doesn't make you wince.
- Average Price Range: Typically, you might find Aldi’s cauliflower pizza priced at around $5-$7—generally, much lower than other specialty stores or brands claiming to offer similar nutritional benefits.
- Value for Money: When assessing value, consider not only the cost per item but also your investment in health. If you’re swapping out a traditional pizza for a cauliflower alternative, you may be opting for lower calories and higher nutrient density, which can pay off in terms of overall wellness.
- Bulk Purchasing: Another financial upside is that some shoppers may find additional savings by purchasing in bulk, especially if Aldi offers deals or promotions. This makes the cauliflower pizza an even more attractive option for budget-conscious shoppers.
"Aldi focuses on affordable pricing strategies without sacrificing quality, which is evident in their popular cauliflower pizza options."
In summary, practical considerations when it comes to Aldi’s cauliflower pizza span from its ease of preparation to favorable pricing. These aspects can significantly influence a consumer's choice, making it both convenient and economical in a busy lifestyle.
Final Thoughts on Aldi Cauliflower Pizza
Evaluating Aldi’s cauliflower pizza leads us to a crossroads of nutrition, convenience, and culinary creativity. This section aims to crystallize the insights gathered throughout the article, emphasizing the overarching significance of these findings for both the health-conscious eater and the casual pizza lover.
Summary of Nutritional Benefits
Aldi's cauliflower pizza stands out not merely as a trendy food option but as an embodiment of balanced nutrition. The pizza has a notably reduced caloric profile compared to its traditional counterparts, making it a desirable choice for those looking to manage their weight. Its primary ingredient—cauliflower—brings along a bounty of vitamins and minerals, particularly vitamin C and fiber, which bolster digestive health and support the immune system.
Furthermore, Aldi’s option often features a favorable ratio of macronutrients, especially for protein—crucial for muscle repair and overall health. Often, alternatives like traditional pizzas can pack considerable amounts of saturated fats. Conversely, Aldi’s cauliflower pizza frequently uses healthier fats that promote heart health.
In essence, one could argue that this product caters to today’s discerning eaters by weaving together health benefits without sacrificing flavor. Things like gluten-free adaptations or lower carbs open doors for many who need dietary adjustments.
Suitability for Diverse Diets
The adaptability of Aldi's cauliflower pizza is perhaps one of its most attractive attributes. For individuals navigating gluten intolerance or adhering to specific diets, this product presents a welcome alternative. With its gluten-free crust made from cauliflower, it aligns perfectly with the needs of those with celiac disease, allowing them to indulge in pizza without fear of adverse reactions.
Additionally, for the low-carb enthusiasts, this pizza option positions itself as a suitable contender against heavy, carbohydrate-laden traditional pizzas. It creates a space not just for dieters, but for anyone seeking to incorporate more vegetables into their meals. The kaleidoscope of toppings available—from classic pepperoni to more niche selections like vegan cheese—ensures that there's something for every palate.
Ultimately, whether someone is strict on keto or simply looking to make healthier meal choices, Aldi’s cauliflower pizza supports a versatile dining experience that marries nutrition with flavor.
"Aldi’s approach to cauliflower pizza demonstrates that healthy eating and tasty food can go hand in hand."
This rich tapestry of nutrients coupled with the versatility for various dietary needs makes Aldi’s cauliflower pizza not just a fleeting food trend but a genuine contender in the pizza market.
